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Toyota –
Oh What A Feeling

Campaign Identity
Brand Platform

In 2018, Toyota were entering a future-focused era of new technology and sustainability. Alongside this shift, the iconic “Oh What A Feeling” campaign needed a refresh to keep pace with the rapidly evolving market.

The insight behind the revamped platform stemmed from a recent study showing that people process images in just 13 milliseconds, down from 100 milliseconds.

The new execution captured the exhilaration with flash cuts of a series of jumpers, whilst showcasing the diversitiy of Australia’s people and land. This innovative approach allowed each car model to be specifically matched with different jumper groups for TV commercials and outdoor campaigns.

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