The Great Reef Census
Campaign Identity
Citizens of the Reef is calling on ocean lovers around the world to ditch the doomscroll to help analyse coral images collected from the Great Barrier Reef. To do this, Citizens of the Reef needs thousands of volunteers to donate their screen time to help scientists and reef managers identify the most important reefs for conservation, intervention and protection. A look and feel was developled to help engage the public and re-direct their valuable attention away from doom-scrolling, and into image analysis to help save the reef.