The Bush’s Last Stand
Campaign Identity
Brand Identity
The Bush’s Last Stand is run by the Forest Alliance NSW, a collection of Non-Government Organisations and community groups working to protect forests and bushland and support a plantation based timber industry in NSW. A campaign identity was created to convey the urgency of the issue and educate the community about the effects of logging on the Australian bush.
The hero logomark is derived from the life rings of a tree, but also resembles a forest of trees - both of which are diminishing.