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Reko x Heineken – 
Heineken 0.0
Campaign Identity
With the return of Formula 1® Grand Prix in 2022 a visual identity for the race was developed with main sponsors Heineken. Renowned First Nation’s
artist, Reko Rennie was commissioned to create artwork that celebrated Naarm (Melbourne) and Birrarung (Yarra River) and the twists and turns of the Albert Park racetrack. The identity was featured throughout the city and the circuit, and was also part of a one of a kind racing helmet worn by Daniel Ricciardo.

The helmet was auctioned off and all proceeds raised were given to the Red Cross to help aid the Queensland and Northern NSW flood victims.

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