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Médecins Sans Frontières –
All It Takes

Campaign Identity

This brand platform aimed to raise awareness of the vital work undertaken by MSF delivering lifesaving medical care and humanitarian support to people in conflict zones and other crises around the world.

The new platform helped MSF tell their story locally by shining a light on the strength and resilience of people caught in humanitarian crises. Emmy Award winning designer and director Filipe Carvalho was commissioned to bring the campaign to life through an engaging 90 second film.

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