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Made from Melbourne

Campaign Identity
Brand Identity

With the creation of a one-of-a-kind guitar made from timber taken from four of Melbourne’s most iconic live music venues, a feature-length documentary ‘Made From Melbourne’ was launched.

The film celebrates Melbourne’s live music scene and features the Maton MM300 guitar, built as an enduring symbol of the important role the live music venues played in fostering a once thriving music community.

A campaign identity needed to be created to help promote the film and capture the essence of Melbourne’s underground music scene, the fight to save it and the story behind the making of the guitar.

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