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Donation DollarCampaign Identity
Brand Identity Donation Dollar is the world’s first legal tender currency designed to be donated, not spent. Together with the Royal Australian Mint and the Australian Treasury; a campaign identity was created to help elevate awareness and education around the 25 million Donation Dollars in circulation within the community. 

The campaign identity focuses on the coin, and the golden ripples emanating from it; a symbol of the ongoing impact the Donation Dollar is having on the lives of those in need. The simplicity of the typography and messaging allows users of all ages and socioeconomic groups to engage easily. The brand mark mimics the coin itself with the seven ripple design. The negative space suggests the coin is being donated and becomes an initialism of Donation Dollar. 

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