Bullfrog GlobalBrand Identity
Bullfrog Global were transitioning to a full service independent creative agency and needed a brand refresh to align with their new objectives. The wordmark is based on the sheer size and presence of the common Bullfrog and the ripples seen throughout the identity demonstrates their impact on the industry, much like the impact a Bullfrog has on the surface of water. Their new mantra “creativity built and born” runs through the agency, which are represented by icons to help identity client work that the agency has helped build, and work that has been born within the agency.